Companies Reduce DEI Programs Following Policy Shifts

Dr. Bernice A. King said companies that quickly scaled back diversity, equity, and inclusion programs after 2020 revealed they were never deeply committed to the initiatives. King spoke Tuesday at Fortune’s 2026 Workplace Innovation Summit in Atlanta. She stated that organizations which retreat under pressure demonstrate their true priorities.

King noted that some leaders face difficult choices when federal scrutiny affects funding or legal exposure. She cited universities weighing continued DEI policies against potential litigation costs. Delta Air Lines stated in its 2025 ESG report that it is actively valuing diversity, boldly pursuing equity, and consciously promoting inclusion through hiring and employee programs.

Costco shareholders rejected a proposal last year to evaluate risks tied to DEI practices, with more than 98 percent of shares voting against it.

Eaddy said consistency builds trust with consumers and employees even when they disagree with a company’s position. She added that treating DEI as a marketing exercise rather than a core principle creates volatility and distrust. Theresita Richard described Patagonia’s approach of embedding values through employee and customer civic engagement programs.

She said daily actions must align with stated commitments to avoid cognitive dissonance. King said long-term success requires courage, listening, and showing care across all employee communities.