Danhausen Ranks as Top-2 WWE Merchandise Seller Three Months After Signing, Building on Earlier Sales Peaks

Danhausen joined WWE three months before June 21, 2026, and has become a top-two merchandise seller for the company while serving as the centerpiece of a WWE/New York Knicks licensing deal that marks the Knicks’ first NBA Championship in 53 years. Commemorative Danhausen t-shirts are on sale at the NBA Store, with some designs already close to selling out.

” WWE is producing a documentary on Danhausen’s role in the Knicks’ championship run.

The team lost consecutive games to the Atlanta Hawks after Danhausen cursed the franchise, then began a 13-game playoff win streak—the second-longest in NBA playoff history—after he performed an “uncursing” paid for by a Knicks fan. Danhausen debuted with AEW in January 2022 and was released by the promotion in 2026.

He was not used on AEW television in 2024 or 2025 after CM Punk was fired by AEW in 2023.

His only AEW-related appearance during that period was a cameo at ROH Final Battle in December 2024. In 2025 Danhausen asked AEW not to pick up the option on his contract. AEW President and CEO Tony Khan instead added injury time to the contract.

Danhausen had been a noted friend of CM Punk; both signed with AEW and later WWE after Punk’s arrival. Danhausen ranked No. 1 in Pro Wrestling Tees merchandise sales in 2022, outselling CM Punk and MJF.

He ranked No. 4 in 2023, No. 3 in 2024, and No. 13 in 2025, still outselling then-AEW world champion Jon Moxley and Stone Cold Steve Austin. Danhausen debuted for WWE at Elimination Chamber in Chicago.

Forbes reported that the move followed years of consistent merchandise strength that AEW did not feature on its programming.