David’s Bridal Rolls Out Fit Guarantee Amid Rise in Rush Orders and GLP-1 Use

David’s Bridal introduced a Fit Guarantee policy that took effect in May 2026, promising to adjust sizes, perform alterations or customize details for any dress regardless of the buyer’s measurements at the time of purchase. The company said the guarantee responds to a 50 percent increase in rush orders over the past year and to a shift in which 20 percent of its bridal customers now buy dresses six months or less before their weddings instead of the prior nine-to-12-month norm.

A late-2025 KFF poll found that 12 percent of American adults are currently taking a GLP-1 drug and that 18 percent have taken one at some point, with women reporting current use at 15 percent compared with 9 percent for men.

A Zola survey of couples planning 2026 weddings found that 10 percent are currently using a GLP-1 drug and another 10 percent are considering it before their wedding. People taking newer GLP-1 medications commonly lose 10 percent to 15 percent of body weight, with some studies showing losses approaching 20 percent, according to Mayo Clinic data.

David’s Bridal CEO Kelly Cook said size anxiety among brides is “at a heightened level that we haven’t seen before” and that the company had to “do something really special” to serve customers losing substantial weight.

Some bridal shops now ask customers to sign waivers acknowledging they are purchasing a dress that does not yet fit. The Wall Street Journal reported that a New York bride who had lost 50 pounds on GLP-1 drugs was required to sign such a waiver before ordering a gown three inches smaller in the waist than her current size.

Bridal-studio owner Natalie Harris told the Journal she recommends “forgiving silhouettes” with adjustable backs and flared waistlines for brides who expect further weight loss before their weddings.