DeepL Partners with AWS to Scale Voice Translation Service, Offers European Data Residency Option

Marco Trombetti, co-founder and chief executive of Translated, a Rome-based company and DeepL competitor, said Europe needs to be absolutely independent in terms of infrastructure. “Digital infrastructure is the road network of today. We cannot pay a toll when we want to do business,” Trombetti stated.

As much as 80 percent of Translated’s revenue today comes from Silicon Valley, with clients including Airbnb, Uber and Starlink. U.S. “It would be a disaster,” he said.

AI translation companies have thrived in Europe because they operate in a multi-lingual market that has made them acutely aware of the problem they are trying to overcome. Relying on American infrastructure would risk European companies giving up their competitive advantage, according to Trombetti. U.S.

-made chips, particularly advanced graphics processing units, when demand exceeds production. “The playing field will become increasingly uneven,” Trombetti said. U.S. companies having priority access to chips creates a strong incentive to relocate to the United States.

AWS outages occurred in 2025. In a global AI boom, building datacentres has become increasingly expensive and the rate at which hardware chips lose their value has increased. As machine translation companies switch to live text and voice-to-voice translation, the main technical issue they are trying to address is datacentre latency.

U.S. and China in AI adoption, a small group of European companies have cornered the global market for high-quality machine translations for professional use. DeepL regularly outperforms Google Translate in accuracy assessments.

The biggest success story is the German firm, which launched its voice-to-voice service reminiscent of the babel fish device in Douglas Adams’ 1981 novel The Hitchhiker’s Guide to the Galaxy. Weishaupt said there is a big movement towards sovereignty in Europe at the moment. It may have been caused by the current geopolitical situation, but it won’t go away.

Trombetti added that building a European digital road network poses a significant challenge.