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Dollar General Launches Simmer & Stir Kitchenware Line Priced at $12 or Less
Dollar General is introducing a new private-label kitchenware brand called simmer & stir. The collection of nearly 30 items will be available in approximately 16,000 stores beginning May 11. All products are priced at $12 or less, with most items between $2 and $3.50.
May 7, 4:22 PM·1m read1 source
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Dollar General is expanding its private-label offerings with a new kitchenware brand called simmer & stir. The line includes nearly 30 items designed to meet everyday cooking needs and will be sold exclusively at the company's stores nationwide. The assortment features measuring cups and spoons, mixing bowls, spatulas, whisks, tongs and serving tools.
The company announced the launch in a news release on May 5. All products in the simmer & stir line will be priced at $12 or less. The majority of items will range between $2 and $3.50.
Company leaders said the brand aims to combine practical performance with a more elevated design style. The goal is to provide shoppers an affordable option to refresh their kitchens while making everyday cooking more enjoyable. “With 'simmer & stir,' we’re making it possible for customers to refresh their kitchens with tools that look great, perform beautifully and fit their budget,” said Natalie McConnell, Dollar Tree's vice president and division merchandise manager of apparel, holiday and home.
The new kitchenware will become available in approximately 16,000 stores beginning May 11.
