Domino's Introduces Italiano's Pizza Range with Five New Varieties in the UK

Domino's, a major takeaway chain in the UK, has introduced a new pizza range named Italiano's. This collection features five new pizza varieties designed with a slimmer, lighter crust and higher-quality toppings. The pizzas incorporate ingredients like nduja, goat's cheese, and pesto drizzle, differing from traditional options such as pepperoni.

The company reported that the Italiano's range aims to provide a restaurant-quality experience for customers at home. This launch addresses a trend where consumers seek elevated takeaway options without the associated restaurant costs. The pizzas are available for delivery or collection through Domino's stores across the UK.

Domino's chief executive, Nicola Frampton, stated that the range targets occasions like date nights or relaxed evenings. She noted that customers are looking for options that feel more like dining in a restaurant while remaining at home.