Dua Lipa Sues Samsung for $15 Million Over Use of Her Image on Television Set Boxes

Pop star Dua Lipa filed a $15 million lawsuit against Samsung Electronics on May 8, 2026, in a California federal court. The suit centers on the company's use of a copyrighted image of her on the cardboard boxes of its television sets without permission. ” Dua Lipa is the owner of all rights, title, and interest in that photograph, according to her legal team.

Lipa’s legal team became aware of Samsung’s use of the image in June of 2025. They immediately and continuously contacted the company in an attempt to cease further circulation of the image. Forbes reported that Lipa’s legal team maintains Samsung violated her copyright, trademark, and publicity rights by wrongfully making it appear that the Grammy-winner endorsed the product.

Samsung denies any intentional misuse. The company stated that the image was used only after receiving explicit assurance from the content partner that permission had been secured, including for the retail boxes. 24 trillion.

Forbes reported that any financial losses from the case would likely be covered by its third-party provider and would pale in comparison to that valuation, though reputational damage to the brand remains a concern. The lawsuit highlights the importance of securing proper licensing before products reach the market, particularly when third-party content partners are involved.

Lipa’s legal team has tracked its outreach efforts to Samsung, which the filing says lacked an effective process for receiving and acting on such notices.

In an era of rapid social media circulation of images, the case could serve as a reference for other artists protecting their name, image, and likeness rights. Samsung’s response underscores the reliance many large manufacturers place on assurances from content suppliers.