Dua Lipa Sues Samsung for at Least $15 Million Over Use of 2024 Festival Photo on TV Packaging

Dua Lipa filed a lawsuit against Samsung Electronics in California federal court, seeking at least $15 million in damages after the company used a copyrighted image of her on the front of cardboard television boxes sold at retail stores across the United States.

The complaint was filed on Thursday, May 8, 2026 or Friday, May 9, 2026. The image in question was taken during the 2024 Austin City Limits Music Festival, and Dua Lipa owns the copyright to the photograph.

Dua Lipa first became aware that Samsung was using her image in June 2025. She made repeated demands that Samsung cease and desist from using the image, but the company has refused to comply. The lawsuit alleges copyright infringement, trademark infringement, and violation of Dua Lipa's right of publicity.

"Recognizing Ms. Lipa's notoriety and goodwill, Samsung used a copyrighted image of Ms. without authority or license and prominently featured it on the front of cardboard boxes containing Samsung manufactured televisions for retail sale," the complaint states.

The filing adds that Samsung's use was designed to improperly capitalize on Dua Lipa's success to promote and sell its products. Lipa's repeated demands that it cease and desist from infringing on her rights by the continued exploitation of the Infringing Products," the complaint states.

Samsung's response has been "dismissive and callous" and the infringing products remain on the market, according to the complaint. One consumer wrote they purchased a TV after seeing Dua Lipa featured on the packaging. " Dua Lipa is highly selective about the brands and partnerships she aligns herself with.

She has commercial partnerships with Puma, Versace, Yves Saint Laurent, Apple, Porsche, Chanel, and is a global ambassador for Nespresso. Her album Radical Optimism was released in 2024. The complaint states the unauthorized use deceives customers into thinking Dua Lipa has endorsed the product and dilutes her brand identity.

ABC News reached out to representatives for Dua Lipa and Samsung Electronics but did not immediately hear back.