Sydney Sweeney Wears Her Syrn Lingerie Brand in Euphoria Season 3 Premiere Scene

Sydney Sweeney, who launched her lingerie brand Syrn in winter 2025, wore a piece from the line in the premiere episode of Euphoria Season 3 on HBO. The episode, which debuted on April 12, 2026, includes a scene where Sweeney portrays her character Cassie Howard in a revealing outfit. This marks an instance of product integration in the series.

In the scene, Sweeney's character appears dressed as a dog, wearing a brown version of the Date Night Satin Corset priced at $269. The outfit consists of the lace-up corset, wrist cuffs, a collar and leash around the neck, and brown dog ears on a headband. A heart-shaped dog nose is painted on her face as part of the costume.

The scene depicts the character attempting to gain fame on TikTok. It shows her drinking from a water bowl and throwing Golden Goose sneakers with her mouth for a social media video. The narrative explains that the character spends free time pursuing online popularity.

During the interaction with her on-screen partner, played by Jacob Elordi, the character explains her actions. She states that wearing the corset could lead to sponsorship opportunities.