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ElevenLabs Adds Stan Lee Voice and Likeness to AI Tools

ElevenLabs signed a licensing agreement with Stan Lee Universe to include the late comic creator's voice and image in its AI voice, reading, and image products. The deal covers commercial licensing and non-commercial creative use.

Engadget
1 source·May 28, 3:06 PM(1 day ago)·1m read
ElevenLabs Adds Stan Lee Voice and Likeness to AI ToolsEngadget
Audio version
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ElevenLabs signed an agreement with Stan Lee Universe that adds Stan Lee's voice and likeness to the company's AI voice and image tools. The voice is now available on the ElevenLabs Iconic Marketplace, where businesses can license celebrity voices for commercial projects. Stan Lee joins Judy Garland, Michael Caine, John Wayne, and David Hasselhoff on the platform.

ElevenReader app can select Stan Lee's voice to read uploaded text files aloud. 25 per month. The company stated it will add one public-domain book to the app each month for the next twelve months, starting with Robert Louis Stevenson's Treasure Island in June.

Lee's likeness is also available in the ElevenCreative AI image generator for non-commercial use. Users can place the image in comic-style visual templates. ElevenLabs added two Stan Lee-themed audio filters, Superhero Swells and Retro Hero Fanfare, to its Eleven Music generator.

Both filters are available to all users without additional approval. Chaz Rainey of Stan Lee Universe said the partnership continues Stan Lee's practice of meeting fans where they are, including through his voice in comics and on-screen appearances.

ElevenLabs launched its royalty-free music service last year. The service generates songs from text prompts using data licensed from Merlin Network and Kobalt Music Group.

Key Facts

Licensing agreement
ElevenLabs and Stan Lee Universe signed deal for voice and likeness
Marketplace access
Stan Lee voice listed on ElevenLabs Iconic Marketplace
App pricing
ElevenReader offers 10 free hours monthly, paid plan at $8.25
Music filters
Superhero Swells and Retro Hero Fanfare added to Eleven Music

Story Timeline

3 events
  1. 2024

    ElevenReader app launched with AI narration features.

    1 sourceEngadget
  2. 2025

    ElevenLabs launched royalty-free AI music service using licensed music data.

    1 sourceEngadget
  3. 2026-05-28

    ElevenLabs announced licensing deal with Stan Lee Universe for voice and likeness.

    1 sourceEngadget

Potential Impact

  1. 01

    Businesses can now license Stan Lee's voice for commercial audio projects.

  2. 02

    Non-commercial users can generate images featuring Stan Lee's likeness.

  3. 03

    ElevenLabs users gain two new audio filters for music generation.

Transparency Panel

Sources cross-referenced1
Confidence score70%
Synthesized bySubstrate AI
Word count219 words
PublishedMay 28, 2026, 3:06 PM
Bias signals removed2 across 1 outlet
Signal Breakdown
Loaded 1Editorializing 1

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