sports
Fanatics Launches Campaign Ahead of Messi’s Likely Final World Cup Match
The sports company released a short film and announced billboards in multiple cities hours before Argentina plays Spain in the 2026 FIFA World Cup Final. The campaign centers on Messi’s number 10 jersey and urges him to continue playing for the national team.
Jul 19, 8:30 AM·1m read1 source
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” The film shows a giant replica of the jersey being raised in Buenos Aires before fans pull it down, symbolizing their wish for Messi to keep playing. It was cast entirely with real Messi supporters and includes jerseys from throughout his national-team career.
Fanatics said it will place “We’re Still Wearing It” billboards in a dozen cities over the next two days, including Rosario, Argentina; Barcelona; Paris; New York; Buenos Aires; London; Mexico City; Los Angeles; Lagos; Tokyo; São Paulo; and Lake Town, India.
The company hosted Messi at Fanatics Fest on Friday and its Topps brand is sponsoring the World Cup’s first halftime show, scheduled to feature performances by BTS, Madonna, Shakira, Burna Boy, Justin Bieber, and Gustavo Dudamel.
Argentina are set to face Spain later today in the World Cup Final in New Jersey.
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