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Fashion Influencer Chriselle Lim Signs with CAA for Representation
Chriselle Lim, a fashion influencer and creative director of Phlur, has signed with CAA. The agency will support her expansion in fashion, beauty, and the digital creator economy. Lim has 6 million social media followers and has led Phlur's growth, including its 2025 acquisition by TSG Consumer Partners.
Apr 23, 9:31 AM·1m read1 source
The Hollywood ReporterAudio version
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Chriselle Lim has signed with CAA for representation, according to a report. Lim serves as the founder and creative director of the fragrance brand Phlur.
gained 6 million social media followers through content focused on personal experiences, including college, dating, marriage, divorce, and life as a single parent. In 2023, Lim posted a video featuring a “divorce cake” that gained widespread attention, marking the end of her marriage.
In 2021, Lim joined Phlur as creative director and contributed to its turnaround. >"I had seen how meaningful and expressive fragrance could be in my life and wanted to share that experience with a bigger audience," Lim wrote on the Phlur website.
secured distribution for Phlur
products in Sephora stores across North America, as well as in Selfridges, Space NK, and on Amazon. In 2025, Phlur was acquired by the private equity firm TSG Consumer Partners, with Lim retaining her role as creative director and an ownership stake. Lim has collaborated with luxury brands including Chanel, Louis Vuitton, and Dior.
has pursued projects in financial literacy, education, and women’s empowerment alongside her work with Phlur. CAA will support Lim's efforts at the intersection of fashion, beauty, and digital content creation.
