Ferrari Introduces Limited-Edition Luce Model at €550,000

Ferrari is releasing a new car model called the Luce priced at €550,000.

The company has traditionally given preferred clients early access to its rarest vehicles based on purchase history. Sources familiar with the program say buying the Luce now could improve a client's position for future allocations of harder-to-get models.

The program has existed for multiple years as part of Ferrari's client relationship approach. No production numbers or delivery timeline for the Luce were provided in the available information.