Ferrari presents electric vehicle after design criticism

Ferrari introduced an electric vehicle called the Luce, marking the company's first battery-powered model. The car reaches 0-60 mph in about 2.5 seconds and exceeds 190 mph top speed, matching performance figures of some petrol-powered supercars. The design drew immediate criticism for its appearance and lack of engine noise.

Former Ferrari chairman Luca Cordero di Montezemolo told reporters the vehicle risks damaging the brand's image and suggested removing the Ferrari badge.

Public and political reaction Australia-based dealer Shaun Baker said he calls the car the "Loser" and stated it has hurt the company's aspirational image. Italy's deputy prime minister and transport minister Matteo Salvini questioned whether the design aligns with founder Enzo Ferrari's vision.

Social media users posted comparisons to lower-priced electric vehicles and shared AI-generated redesigns.

competition Ferrari chief executive Benedetto Vigna said the price reflects innovation and reported strong buyer interest. The company faces competition from Chinese electric vehicle makers offering lower prices and longer battery ranges. Other manufacturers including Porsche, Honda and Ford have adjusted electric vehicle plans.

Lamborghini's chief executive Stephan Winkelmann said his company favors hybrid models over all-electric vehicles. Singapore analyst James Wong said the interior design is strong but the overall vehicle is unrecognizable as a Ferrari. Sustainable industry expert Jessica Cheam noted the price appears high compared with other luxury electric vehicles already available.