Ferrari Shares Fall After First Electric Vehicle Unveiled

Ferrari shares fell in Milan on Tuesday after the Italian automaker unveiled its first all-electric sports car. The four-door, five-seat model, named the Ferrari Luce, carries a starting price of 550,000 euros. 5 seconds, and has a top speed above 192 miles per hour. It contains a 122-kilowatt-hour battery and supports a peak charging speed of 350 kilowatts.

Capital analyst Pierre-Olivier Essig said the Luce looks like a mix between a Honda Accord EV and a Tesla. He added that the design leaves observers lost in translation with Ferrari's new strategy. Analysts at Oddo BHF stated that initial reactions to the exterior design have been largely negative among core Ferrari enthusiasts.

They noted that the move may produce only a modest impact on sales and could lead to margin dilution because of high development costs. Oxcap analyst Stuart Pearson told Bloomberg that the Luce may provide the answer to Ferrari's China question, though he described the styling as challenging for many to accept.

Ferrari shares in Milan traded down about 6 percent on the day. On the year, the stock is down around 9 percent and about 40 percent below its high reached in early 2025. Earlier this month, a Goldman analyst report noted that Ferrari hybrids are depreciating faster than petrol-powered models.

The company also reported wartime disruption to deliveries and set a 2030 net-revenue target of 9 billion euros at its October 2025 Capital Markets Day.