politics
FIFA Sets Top World Cup Final Ticket Price at $32,970, Up from $10,990 in Previous Cycle
FIFA listed Front Category 1 seats at $32,970 on Thursday for the 19 July final at MetLife Stadium, far above the previous $10,990 high and the $1,600 top price in 2022. Gianni Infantino defended the pricing by citing U.S. market rates and resale activity. New Jersey Democratic representatives Frank Pallone and Nellie Pou sent a letter seeking details on dynamic pricing and resale fees.
May 8, 1:44 PM·2m read1 source
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FIFA made $32,970 seats available on Thursday for the World Cup final scheduled for 19 July at MetLife Stadium in East Rutherford, New Jersey. The governing body listed the seats as Front Category 1 on its sales site. The previous high price for Category 1 tickets was $10,990, which on Thursday night was available only as Wheelchair and Easy Access Amenity Category 1.
The most expensive ticket for the 2022 World Cup final was about $1,600. Tickets for the 14 July semi-final at AT&T Stadium in Dallas were listed at $11,130, $4,330, $3,710 and $2,705.
Tickets for the US opener against Paraguay on 12 June at SoFi Stadium near Los Angeles were listed at $2,735, $1,940 and $1,120. Tickets for the US game against Australia on 19 June at Seattle were listed at $2,715.
85. 85 was for a ticket four rows from the top of the upper deck. 85.
FIFA takes a 15% purchase fee from the buyer and a 15% resale fee from the seller on its Resale/Exchange Marketplace. The Guardian reported these figures and listings. Gianni Infantino defended the pricing at the Milken Institute Global Conference in Beverly Hills on Tuesday.
“We have to look at the market. We are in a market in which entertainment is the most developed in the world, so we have to apply market rates,” he said. He added that it is permitted to resell tickets in the US, so selling tickets too low would lead to much higher resale prices.
“You cannot go to watch in the US a college game, not even speaking about a top professional game of a certain level, for less than $300,” Infantino stated. He noted that even though some people say FIFA ticket prices are high, they still end up on the resale market at more than double the price.
