Food industry group promotes labeling to address ingredient concerns
The Consumer Brands Association is expanding front-of-package labels and QR codes that link to ingredient details. The trade group says the steps respond to consumer interest and MAHA goals without new federal bans. It also supports uniform national rules to replace state-level restrictions.
Washington ExaminerThe Consumer Brands Association is increasing promotion of front-of-package labels and QR codes that provide ingredient and nutrition details on packaged foods and household goods. The group represents companies including Kraft Heinz, PepsiCo, Tyson, Nestle, Target, and Amazon.
Its members contributed $2.5 trillion to U.S. gross domestic product last year and account for roughly one in ten American jobs.
Labeling programs A Nielsen Consumer study obtained by the Washington Examiner found that 7 in 10 grocery products now carry Facts Up Front labels, up 65 percent since 2021. The same data showed SmartLabel QR codes on more than 100,000 products from 1,000 brands, with consumer scans rising 43 percent from 2024 to 2025.
Melissa Hockstad, president and CEO of the Consumer Brands Association, said the voluntary measures give shoppers information while preserving choice. "I think having access to the information helps people really assess what it is that [they] personally need," she said.
