Ford Plans $30,000 Electric Pickup Truck for 2027 Release

Ford is developing a $30,000 electric pickup truck that it plans to release by the end of 2027, Usa Today reported. The vehicle will feature two large unit castings and 50 percent fewer fasteners than other Ford models. The company has worked on the project for five years.

Chief executive Jim Farley said the truck follows the same philosophy as the Model T by achieving radical affordability through innovation. He stated that the project has the potential to change the industry and is almost as revolutionary as the Model T. Farley added that the truck is aimed at drivers of small crossover SUVs such as the Toyota RAV4 rather than traditional pickup owners.

The average price of a new electric car in the United States reached $54,532 in May 2026, according to Kelley Blue Book data cited by Usa Today. The average price of a new Ford vehicle that month was $57,188. Farley said the company developed the truck without relying on fluctuating federal government support for electric vehicles.

BYD, the largest electric vehicle seller in China, sold 4,602,436 passenger and commercial vehicles in 2025. Of those, 2,256,714 were battery electric cars and 2,288,709 were plug-in hybrids. The company briefly became the world's largest EV maker in 2025, overtaking Tesla for a short period.

BYD was founded in 1995 and is headquartered in Shenzhen, Guangdong, China. BYD vehicles sold in Europe carry an average price of $45,083, with some compact electric models starting at $28,000. Ford sold 589,160 vehicles in the United States in 2025, including 84,113 electric vehicles, according to Cox Automotive figures reported by Usa Today.

Farley said Ford believes it can compete on price by applying the same principles of expensive materials and manufacturing efficiency that defined the original Model T.