Fox Schedules ‘Baywatch’ Reboot Premiere for January 2027

He called it one of the most iconic and popular television franchises in TV history. The executive pointed to the network’s history of launching series successfully in midseason, citing recent examples as well as earlier hits. Baywatch is viewed internally as a major priority.

Executives believe the midseason slot offers the best opportunity to set the show up for success, with one likely scenario being a debut immediately after a major NFL playoff game. The network has already secured Toyota as the show’s exclusive automobile partner.

An exclusive beer partner is expected to be announced at Fox’s upfront event for advertisers, which was scheduled for later on the day of the conference call. The president of the Fox broadcast channel acknowledged that the reboot has big shoes to fill.

He added that there is a lot of pressure to make it great but said there was no way not to take the shot.

The reboot features a cast that includes television talent and prominent social media influencers. Two cast members from the original Baywatch series are returning to their roles. Fox described the ensemble as blending top TV talent with major social influencers. Promotional images of the new cast have begun circulating online.

Partnerships with major advertisers are already in place ahead of the premiere. The automobile sponsorship was confirmed, while the beer sponsorship is expected to be revealed during the upfront presentation to media buyers. The decision to hold the series for midseason continues a pattern the network has used for other prominent launches.

Executives expressed confidence that the timing will allow Baywatch to capitalize on heightened winter viewership. >"There’s only one Baywatch. " — President of the Fox broadcast channel (The Hollywood Reporter) >"We have a rich history of launching series midseason...