world
Fox Schedules ‘Baywatch’ Reboot Premiere for January 2027
Fox announced its reboot of the iconic television series Baywatch will not air this fall but will instead premiere in late January 2027. Network executives cited a strong track record of successful midseason launches and existing advertising partnerships already secured for the project.
May 11, 9:43 AM·2m read3 sources
DI
thewrap.comAudio version
Tap play to generate a narrated version.
Developing·Limited corroboration so far. This page will refresh as more sources emerge.
Fox will premiere its reboot of Baywatch in late January 2027 after determining the new series will not be ready for a fall launch. The network’s head of scheduling said on a Sunday conference call with media that the show is slated for midseason. The president of the Fox broadcast channel described reviving the property as an honor and noted there is only one Baywatch.
Post by @DiscussingFilm on X
He called it one of the most iconic and popular television franchises in TV history. The executive pointed to the network’s history of launching series successfully in midseason, citing recent examples as well as earlier hits. Baywatch is viewed internally as a major priority.
Executives believe the midseason slot offers the best opportunity to set the show up for success, with one likely scenario being a debut immediately after a major NFL playoff game. The network has already secured Toyota as the show’s exclusive automobile partner.
An exclusive beer partner is expected to be announced at Fox’s upfront event for advertisers, which was scheduled for later on the day of the conference call. The president of the Fox broadcast channel acknowledged that the reboot has big shoes to fill.
He added that there is a lot of pressure to make it great but said there was no way not to take the shot.
The reboot features a cast that includes television talent and prominent social media influencers. Two cast members from the original Baywatch series are returning to their roles. Fox described the ensemble as blending top TV talent with major social influencers. Promotional images of the new cast have begun circulating online.
