Global Wine Consumption Declined in 2025, Industry Group Reports

Wine consumption fell worldwide in 2025, the wine industry's trade body said Tuesday. The industry's trade body made the statement on Tuesday, citing changing lifestyles and economic pressure on consumers as key factors behind the drop. The trade body did not release a specific figure for the decline in its announcement.

That assessment matches the broader data showing the fall occurred in 2025. Tuesday's statement represents the industry's first comprehensive public acknowledgment of the downturn for the full prior calendar year.

It arrives as producers worldwide continue to grapple with inventory surpluses built up during earlier periods of stronger demand. The trade body stopped short of forecasting when a recovery might begin or detailing region-by-region variations in the decline.

Its assessment is based on aggregated shipment and sales data collected from member organizations across major producing and consuming countries.

Economic pressure on consumers has been a recurring theme in industry reports over the past two years, with inflation and reduced discretionary spending cited as consistent headwinds. Changing lifestyles, including shifts toward lower-alcohol alternatives and at-home consumption patterns established during the pandemic, have also contributed to the softer demand.

The industry's trade body has historically used such annual updates to guide vineyard planting decisions and export strategies for the coming seasons.

Tuesday's downward revision is likely to prompt renewed discussions among producers about adjusting production levels.