Google Allocates $750 Million to Aid Cloud Partners in Selling AI Agents
At its Google Cloud Next conference in Las Vegas this week, Google announced a $750 million budget to support partners in promoting AI agents. The funding targets costs for proof-of-concept projects and more. TechCrunch reported on several startups expanding their use of Google Cloud features.
dailyexcelsior.comGoogle has earmarked $750 million to help its Cloud partners sell more AI agents to enterprises, TechCrunch reported. The funding is available to partners ranging from startups to big consulting firms. It can be used for costs like Gemini proof-of-concept projects, Google forward-deployed engineers, cloud credits, and deployment rebates.
The announcement came as Google Cloud Next takes place this week in Las Vegas. Google highlighted a long list of startups using its cloud services, either newly signed or expanding their footprint. Among them, Lovable is expanding its use of Google Cloud by launching a new coding agent through Google’s enterprise app marketplace.
Lovable, a coding platform startup, reported being on track for $400 million in annual recurring revenue as of February. Notion is using Gemini models to power its text and image generation features. Notion is an AI-infused document productivity app.
It was most recently valued at about $11 billion. Gamma is using Google’s state-of-the-art image model Nano Banana 2 and other Google Cloud features. Gamma, an AI-based presentation tool, uses Google's image model.
Inferact is accessing Nvidia’s GPUs through Google Cloud. Inferact is using the tech giant’s AI stack. The company is the commercial inference startup from the creators of the popular open-source project vLLM.
ComfyUI offers access to Nano Banana 2. It is the popular open-source tool for creating AI-generated images and multimedia. ChorusView makes AI-powered smart tags that track the condition and movement of goods in real time.
Emergent AI is a vibe coding platform. ExaCare AI makes AI software for post-acute medical care facilities. Insilica creates AI-generated regulatory-compliant chemical safety reports. Optii makes AI-enhanced hotel operations software.
Parallel AI builds web search and research APIs built for AI agents. Proximal Health makes AI-powered software that automates the insurance claims adjudication process. Reducto does AI-powered document parsing.
Stord handles e-commerce fulfillment and parcel operations. Stylitics makes AI image generation software for retailers for tasks like outfit styling and product bundles. Temporal is a developer cloud environment built to prevent failures.
Vapi makes dev tools for building conversational voice agents. Vurvey Labs conducts synthetic market research via AI agents. Wand is an in-game assistant for single-player PC games. Watershed makes software that helps enterprises report on and manage sustainability programs.
ZenBusiness is an all-in-one back-office tool for small businesses that includes an AI chat assistant. Separately, TechCrunch Disrupt 2026 will take place in San Francisco, CA, from October 13-15, 2026.
The event will gather 10,000+ founders, investors, and tech leaders for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation.
Key Facts
Story Timeline
6 events- 2026-04-22 (this week)
Google Cloud Next is taking place in Las Vegas.
1 sourceTechCrunch - 2026-10-13 to 2026-10-15
TechCrunch Disrupt 2026 will take place in San Francisco, CA, gathering 10,000+ founders, investors, and tech leaders.
1 sourceTechCrunch - 2026-02 (as of February)
Lovable was on a $400 million ARR track.
1 sourceLovable via TechCrunch - Recent (undated)
Gamma was recently valued at a $2.1 billion valuation.
1 sourceTechCrunch - Recent (undated)
Notion was most recently valued at about $11 billion.
1 sourceTechCrunch - Current (ongoing)
Multiple startups including Notion, Gamma, and Inferact are using Google Cloud features like Gemini models and Nvidia GPUs.
1 sourceTechCrunch
Potential Impact
- 01
Increased adoption of Google Cloud by AI startups, potentially boosting Google's market share in enterprise AI.
- 02
Growth opportunities for listed startups like Lovable and Notion through expanded Google integrations.
- 03
Enhanced partnerships between Google and consulting firms, leading to more AI agent deployments in enterprises.
- 04
Broader access to tools like Nano Banana 2 for image generation, accelerating multimedia AI development.
- 05
Potential rise in AI innovation at events like TechCrunch Disrupt 2026, fostering new investments.
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