Google Invests About $75 Million in A24 for AI Movie Tools

Google DeepMind and A24 announced a research partnership Monday to develop new AI tools for movie production and distribution. The collaboration pairs the tech company's research lab with the independent studio to help artists create new workflows and techniques.

Google is investing around $75 million in A24 as part of the agreement, according to The Wall Street Journal. The multiyear deal is non-exclusive and does not give Google access to A24's film and television library data. The partnership will span multiple projects over time, with an initial focus on bridging the gap between cutting-edge technology and next-generation entertainment.

A24's existing roster of artists is expected to participate in testing and development of the tools. One filmmaker associated with the studio previously stated that generative AI feels less like innovation than a symptom of broader cultural and economic issues. An A24 partner said the tools under development will not resemble prompted-generation AI that many creators find uncomfortable.

The announcement comes as other major studios have pursued legal action against AI companies over alleged copyright violations. Google said the partnership aims to ensure the tools of the future are shaped by the creators who use them.

“The collaboration pairs a world-leading research lab with the industry's most filmmaker-forward studio to help artists develop new workflows and techniques.”