Google Launches Fitbit Air Screenless Tracker at Lower Price

Google has released the Fitbit Air, a screenless fitness tracker priced at £85 that monitors sleep, heart rate variability, respiratory rate and other recovery metrics without requiring a paid subscription. The band is positioned against higher-cost devices that rely on recurring fees. It weighs less than competing straps and uses a simpler charging method.

Users report the Fitbit Air remains comfortable during extended wear, including during travel and training sessions. A built-in smart wake alarm activates at an optimal point in the sleep cycle. Auto-workout detection performed less reliably during CrossFit and functional fitness workouts, sometimes requiring manual start and stop.

The Fitbit companion app has been rebranded Google Health. It incorporates an AI coach that adjusts recommendations based on recorded metrics and user-input routines. Some advanced coaching functions remain available only through a paid Google Health Premium tier.

Garmin is scheduled to release the Garmin Cirqa in the coming weeks. The Fitbit Air launch places additional pressure on subscription-based recovery trackers that currently dominate the category. The device records continuous data on heart rate, respiratory rate and heart rate variability, matching core measurements offered by higher-priced alternatives.