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Google to Replace 30 Percent Play Store Fee With Lower Decoupled Rates
Google announced it will end its flat 30 percent billing fee for the Play Store and introduce lower rates that vary by developer earnings and payment method. The changes begin rolling out in September in some regions and reach worldwide after September 2027.
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Google announced it will replace its flat 30 percent Play Store billing fee with lower, decoupled fees that depend on a developer’s annual earnings, whether the user’s first install occurred before or after the new structure, and whether the developer uses Google Play’s billing system.
The Verge reported that for apps earning more than one million dollars annually the new rates will be 20 percent for new in-app purchases and 10 percent for subscriptions.
The company will also offer the Games Level Up and Apps Experience programs that provide further reduced rates for apps meeting criteria such as cross-platform support, memory and crash benchmarks, and recommended features including cloud saves. Some changes will take effect at the end of September in certain areas and at the end of the year in others, with full worldwide rollout after September 30, 2027.
The Verge reported that Google first announced the shift in March.
The court has not yet signed off on the settlement resolving Epic’s antitrust lawsuit against Google.
