Government proposes limits on gambling ads starting 2027

m. , with a complete ban during live sport in those hours. The measures would also prohibit radio ads during school pickup and drop-off times, bar celebrity or influencer endorsements, and forbid ads inside sporting venues or on player uniforms. Online gambling ads would be limited to users confirmed to be over 18 who have an opt-out option.

The changes are scheduled to take effect on 1 January 2027.

Parliamentary reaction Members of the opposition and crossbench have described the proposals as insufficient. One opposition lawmaker recounted a personal account of a former teacher affected by gambling and stated that the legislation represented a capitulation to industry interests.

Another opposition member said the draft contained multiple gaps and called it a half-arsed approach. A crossbench senator also labeled the measures half-arsed and urged a stronger stance against industry lobbying.

Next steps The government has indicated the bill will likely face a Senate inquiry during the winter recess. Communications officials said further delay would postpone implementation of measures already under public discussion for three years. A levy on wagering companies is proposed to fund a public awareness campaign for the national self-exclusion register.

A statutory review found the register effective for many users but noted some individuals still placed bets or received ads while enrolled.