sports
Gucci Partners With Alpine Formula One Team Starting in 2027
Gucci and Renault's Alpine Formula One team have agreed to a partnership under which the cars will race in the luxury brand's colors from the 2027 season onward.
May 27, 9:40 AM·1m read1 source
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Gucci has entered a partnership with Renault's Alpine Formula One team. Under the agreement, the team's racing cars will carry the luxury brand's colors beginning with the 2027 championship. The partnership covers visual branding on the vehicles. No financial terms or additional details were disclosed in the announcement.
The arrangement is limited to the cars' appearance in the specified colors. No other operational or sponsorship elements were described.
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