Gucci Shows Cruise 2027 Collection in Times Square
Gucci presented its Cruise 2027 collection on May 16, 2026, in Times Square. Creative director Demna staged the show on a public runway in New York City.
nypost.comGucci presented its Cruise 2027 collection on Saturday night in Times Square. Creative director Demna transformed the public square into a runway for the show. The event was livestreamed on billboards in one of the city’s busiest locations. It marked Gucci’s first Cruise collection under Demna, who joined the brand in July 2025.
Models included Cindy Crawford and former quarterback Tom Brady. They wore business suits, trench coats, and full-length gowns from the collection. ” Guests at the show included Vogue editor Anna Wintour and singer Mariah Carey.
Gucci is the largest profit contributor to French conglomerate Kering. Sales at the brand fell 8 percent in the first quarter compared with the previous year. Kering appointed Luca De Meo as CEO last September. The company has said it aims to more than double its operating profit margin and increase Gucci’s appeal.
Key Facts
Story Timeline
3 events- May 16, 2026
Gucci presented its Cruise 2027 collection in Times Square.
1 sourcenypost.com - July 2025
Demna became Gucci’s creative director.
1 sourcenypost.com - September 2025
Kering appointed Luca De Meo as CEO.
1 sourcenypost.com
Potential Impact
- 01
The show may increase visibility for Gucci products in the North American market.
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