world
Gucci Shows Cruise 2027 Collection in Times Square
Gucci presented its Cruise 2027 collection on May 16, 2026, in Times Square. Creative director Demna staged the show on a public runway in New York City.
May 17, 3:04 AM·1m read1 source
nypost.comAudio version
Tap play to generate a narrated version.
Developing·Limited corroboration so far. This page will refresh as more sources emerge.
Gucci presented its Cruise 2027 collection on Saturday night in Times Square. Creative director Demna transformed the public square into a runway for the show. The event was livestreamed on billboards in one of the city’s busiest locations. It marked Gucci’s first Cruise collection under Demna, who joined the brand in July 2025.
Models included Cindy Crawford and former quarterback Tom Brady. They wore business suits, trench coats, and full-length gowns from the collection. ” Guests at the show included Vogue editor Anna Wintour and singer Mariah Carey.
Gucci is the largest profit contributor to French conglomerate Kering. Sales at the brand fell 8 percent in the first quarter compared with the previous year. Kering appointed Luca De Meo as CEO last September. The company has said it aims to more than double its operating profit margin and increase Gucci’s appeal.
Transparency
How sources framed this
Single source — no framing comparison available.
CorroborationLimited · 1 source
