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Gusto Reaches $1 Billion in Annual Revenue as Valuation Remains Flat Since 2022

The 14-year-old payroll provider reported actual revenue over the past 12 months, distinguishing it from annualized recurring revenue figures used by competitors Deel and Rippling. Gusto has been cash flow positive for several years with accelerating growth, even as its valuation remains below those of its larger rivals.

Techcrunch
1 source·May 7, 9:42 PM(21 days ago)·1m read
Gusto Reaches $1 Billion in Annual Revenue as Valuation Remains Flat Since 2022dnaindia.com
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Gusto surpassed $1 billion in actual revenue earned over the previous 12 months earlier in 2026, the company said. Unlike many peers that report annualized recurring revenue as a forward-looking estimate, Gusto’s figure reflects cash actually received. The 14-year-old company has been cash flow positive for several years.

Its revenue growth has accelerated in each of the last five quarters, Gusto CEO and co-founder Josh Reeves told TechCrunch. Gusto was last valued at over $9 billion. 3 billion when it launched a $200 million tender offer for its employees in June 2025, according to Fortune.

That valuation was about the same as the company’s valuation in early 2022. @techcrunch reported that the relatively modest valuation compared with Gusto’s revenue leaves it well-positioned for potential future fundraising or an IPO at a higher multiple.

The company completed the acquisition of Guideline, a startup offering retirement plans to small and medium businesses, for about $600 million last year.

Deel crossed $1 billion in ARR last year. 3 billion when it raised a $300 million round co-led by Ribbit Capital and Andreessen Horowitz in October. Rippling announced that it hit $1 billion in ARR last month.

8 billion after raising $450 million in May 2025. Following the December board appointment of Rahul Patil, AI now accounts for 50% of all new code generation at Gusto. AI also handles 50% of customer support cases at Gusto.

When TechCrunch interviewed Reeves in December, he insisted he doesn’t spend much time thinking about an IPO. ” Gusto has long been considered an IPO candidate. Even so, a public debut appears iffy in 2026 while the IPO market still remains so frosty, @techcrunch reported.

Key Facts

Gusto crossed $1 billion revenue mark
Actual revenue earned over previous 12 months earlier in 2026, cash flow positive for several years, growth accelerated in each of last five quarters
Gusto valuation holds steady
Valued at $9.3 billion in June 2025 tender offer, same as early 2022, last valued at over $9 billion
AI adoption at Gusto
Accounts for 50% of new code generation and 50% of customer support cases following Rahul Patil board appointment in December
Competitor benchmarks
Deel hit $1B ARR last year at $17.3B valuation; Rippling hit $1B ARR last month at $16.8B valuation

Story Timeline

7 events
  1. 2026-05-08

    Gusto reports surpassing $1 billion in actual revenue earned over previous 12 months

    1 source@techcrunch
  2. 2026 Q1-Q4

    Gusto revenue growth accelerates in each of the last five quarters

    1 sourceJosh Reeves
  3. December 2025

    Rahul Patil appointed to Gusto board; Josh Reeves interviewed on IPO views

    2 sourcesGusto · Josh Reeves
  4. 2025

    Gusto acquires Guideline for about $600 million

    1 source@techcrunch
  5. June 2025

    Gusto valued at $9.3 billion during $200 million employee tender offer

    1 sourceFortune
  6. May 2025

    Rippling raises $450 million at $16.8 billion valuation

    1 source@techcrunch
  7. October 2025

    Deel raises $300 million at $17.3 billion valuation

    1 source@techcrunch

Potential Impact

  1. 01

    Acquisition of Guideline expands Gusto's retirement plan offerings to small and medium businesses

  2. 02

    AI efficiencies in code generation and customer support may reduce operational costs

Transparency Panel

Sources cross-referenced1
Confidence score75%
Synthesized bySubstrate AI
Word count277 words
PublishedMay 7, 2026, 9:42 PM
Bias signals removed1 across 1 outlet
Signal Breakdown
Loaded 1

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