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HBO Max lowered annual rates for its Basic With Ads, Standard, and Premium tiers by up to 40 percent compared with monthly pricing. The promotion runs through July 15 and applies to new and existing subscribers.
ForbesHBO Max lowered the price of its yearly HBO Basic With Ads plan to $79 from $109, the yearly HBO Standard plan to $132 from $184, and the yearly HBO Premium plan to $165 from $229. The cuts represent a 40 percent discount compared with monthly pricing and a 28 percent discount for the yearly bundle. The promotion is available from the date of the article through July 15.
Subscribers who sign up under the promotion receive the discounted yearly rate for one year. Both new subscribers and existing subscribers are eligible, and existing subscribers can restart their subscription under the new promotional prices. HBO Max last raised subscription prices in October 2025, increasing the Premium plan by $1–2 per month to reach $24 monthly.
Netflix’s premium plan is currently priced at $27 per month. House of the Dragon season 3 premieres on HBO Max this weekend. An upcoming Harry Potter series is scheduled to premiere on HBO Max this Christmas.
Lanterns, the first live-action DCU series, is also scheduled to premiere on HBO Max. A potential acquisition of Warner Bros. by Paramount is currently under discussion. The stated idea has been to keep HBO Max as its own entity, separate from Paramount Plus, for now.
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