Hotels Use AI to Build Guest Profiles from Booking Data
Hospitality companies apply artificial intelligence to reservation information to create individualized guest profiles. The systems aim to reduce front-desk wait times and deliver items such as champagne for occasions noted in the data.
FortuneHotels are applying artificial intelligence to reservation details to construct guest profiles before arrival. The profiles draw on booking information to identify preferences and special occasions.
Front-desk staff can use the profiles to complete registration without requiring guests to stand in line. The same data can prompt delivery of items such as champagne when a honeymoon is recorded.
Fortune reported that the AI systems rely on information supplied at the time of booking. No additional data collection methods or retention periods were specified in the account.
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