Hyatt CEO Says AI Sales Tools Cut One Day of Work Per Week While Growing Group Bookings

Hyatt CEO Mark Hoplamazian said the company’s AI-powered sales tools save roughly one day per week per salesperson while increasing its share of group bookings. He spoke Tuesday during a session with Snowflake CEO Sridhar Ramaswamy at the 25th annual Fortune Brainstorm Tech conference in Aspen.

Hoplamazian said the tools help the sales team respond to more than one and a half million RFPs the company receives each year from corporate customers.

“We’ve grown our market share and group business, and freed up a full day a week per salesperson who’s otherwise working on this,” he said. Hyatt has also rolled out a conversational search interface that lets travelers describe trips in natural language.

The company is using AI to analyze hotel operating metrics, customer data, Tripadvisor and Yelp reviews, blog feedback, and local market conditions to generate recommendations for hotel teams.

The recommendations are produced through a partnership with Snowflake. Ramaswamy said AI now supplies “built-in glue” that connects data across different systems, shortening projects that once took years to months. Hoplamazian said success should be measured by whether employees absorb the technology into daily work rather than by adoption rates alone.

So I’m looking for people who are really taking it in and understanding it,” he said. The goal of the tools, he added, is to identify operational friction points, help employees focus on the most impactful tasks, and free up more time for guest interactions.

The conference runs June 8–10 in Aspen.