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Imax Announces 10-Theater Expansion Deal with Hoyts in Australia and New Zealand
Imax has agreed to add 10 new laser cinema locations with Hoyts Cinemas in Australia and New Zealand by 2028. This follows an earlier four-theater deal, increasing the total to 14 Imax screens in Hoyts' network. The expansion aims to meet growing demand for premium cinema experiences in the region.
The Hollywood ReporterAudio version
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Imax has entered into an agreement with Hoyts Cinemas to install 10 new laser projection systems in theaters across Australia and New Zealand. The deal builds on a previous arrangement for four theaters, resulting in a total of 14 Imax locations planned for Hoyts' circuit by 2028.
These new venues will feature advanced laser technology for enhanced viewing experiences. Hoyts operates over 500 screens in Australia and New Zealand. The company reported that this expansion will provide more audiences with access to immersive cinema technology.
The agreement reflects ongoing investments in premium formats amid a recovery in the global box office following the pandemic.
Imax's presence in Australia has expanded from one location in 2022 to 10 currently, with an additional 14 screens in development. In 2025, six new Imax locations opened in Melbourne, Sydney, and Perth, coinciding with the premiere of Avatar: Fire and Ash.
Imax generated a record $18.6 million Australian dollars, equivalent to $12.1 million U.S. dollars, in box office revenue in Australia during 2025, driven by films such as Project Hail Mary. Upcoming movies filmed with Imax cameras, including Mortal Kombat 2 and Star Wars: The Mandalorian and Grogu, are expected to contribute to future performance.
Australia ranks among Imax's top-performing markets globally, where demand has exceeded available screens.
“Expanding our Imax footprint will give more audiences access to one of the most immersive and technologically advanced cinema experiences. This investment reflects our continued focus on innovation and ensuring Hoyts remains at the forefront of premium cinema." — Damian Keogh, Hoyts Group CEO and president Giovanni Dolci, Imax chief commercial officer, stated that the partnership with Hoyts addresses strong demand in the region. He noted that Hoyts has a track record of delivering premium cinema experiences. Imax, based in Toronto, specializes in film technologies and large-format screenings.”
