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Industrial Tours of Chinese Tech Firms Gain Popularity Among Urban Middle-Class Families
Hi-tech industrial tours in China are gaining traction among urban middle-class families, often replacing traditional sightseeing. These visits to factories and tech sites expose children to advanced technologies, fostering brand loyalty. Costs range from 400 yuan for one-day tours to thousands for multi-day programs, with high demand leading to quick sellouts.
South China Morning PostAudio version
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Hi-tech industrial tours are fast becoming a default holiday choice for China's urban middle class, in some cases replacing traditional sightseeing, the South China Morning Post reported. The eight-year-old son of Guangzhou businessman Terry Fang recently concluded that Chinese tech is 'cool,' according to the report.
The boy's impression formed through repeated exposure to real-world industrial settings, not in the classroom or online.
Earlier this year, Fang took his children to a local low-altitude aviation company in Guangzhou, where they watched electric vertical take-off and landing aircraft navigate and avoid obstacles in real time, the Post reported. 5. Multi-day industrial tour programs can cost into the thousands of yuan.
Tours for leading electric vehicle makers and drone companies often sell out within minutes on social media and booking platforms, despite the costs, according to the report. Fang's sons now believe Chinese tech products have a real edge, the Post reported. Fang said that early exposure subtly shaped and locked in future brand preferences for his sons.
