finance
InMobi Acquires AI Platform MobileAction, Launches Ad Experiences on Glance
InMobi acquired the AI-powered MobileAction last week to deepen its presence in the Apple ecosystem and support app developers. The company simultaneously deployed its new Ad Experiences full-funnel solution through Glance for a Fossil spring campaign that delivered measurable lifts in brand metrics. Forbes reported the moves position InMobi as the largest agentic shopping platform.
May 12, 4:24 PM·2m read1 source
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InMobi acquired MobileAction last week and launched Ad Experiences, an enhanced full-funnel solution through its consumer agentic commerce platform Glance. The financial terms of the MobileAction acquisition were not disclosed. MobileAction is an AI-powered platform that helps app developers and marketers maximize visibility and reach new iOS app users.
Naveen Tewari, CEO of InMobi Group, said the deal was designed to extend InMobi’s full-stack advantage by pairing its agentic commerce offering with specialized expertise. “We’re trying with MobileAction to go deeper into the Apple ecosystem to really support the developers to access consumers in a more efficient manner,” Tewari said.
” MobileAction is widely used by Google, Meta, Doordash, Square, Zalando, Playtika, and Priceline.
It has access to data spanning over 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers, and 500,000 advertisers. The acquisition occurred relative to an article date of May 12, 2026. At the same time, InMobi deployed a campaign for the BIG TIC, Fossil’s spring campaign for a Y2K-inspired watch, across a multi-screen beta.
The effort used InMobi Ad Experiences and generated 21 million impressions of agentic advertising. Fossil saw a 57% lift in brand recall among users exposed to Fossil creative across premium video inventory versus unexposed users. It also saw a 10% lift in brand awareness.
“At Fossil, we’re focused on investing in innovation that drives measurable brand and business impact,” said Melissa Lowenkron, Chief Brand Officer at Fossil Group. “As we reintroduce BIG TIC, a Y2K style, to a new generation, partnering with a platform that could deliver both scale and relevance was critical.
