InMobi Acquires AI Platform MobileAction, Launches Ad Experiences on Glance

InMobi acquired MobileAction last week and launched Ad Experiences, an enhanced full-funnel solution through its consumer agentic commerce platform Glance. The financial terms of the MobileAction acquisition were not disclosed. MobileAction is an AI-powered platform that helps app developers and marketers maximize visibility and reach new iOS app users.

Naveen Tewari, CEO of InMobi Group, said the deal was designed to extend InMobi’s full-stack advantage by pairing its agentic commerce offering with specialized expertise. “We’re trying with MobileAction to go deeper into the Apple ecosystem to really support the developers to access consumers in a more efficient manner,” Tewari said.

” MobileAction is widely used by Google, Meta, Doordash, Square, Zalando, Playtika, and Priceline.

It has access to data spanning over 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers, and 500,000 advertisers. The acquisition occurred relative to an article date of May 12, 2026. At the same time, InMobi deployed a campaign for the BIG TIC, Fossil’s spring campaign for a Y2K-inspired watch, across a multi-screen beta.

The effort used InMobi Ad Experiences and generated 21 million impressions of agentic advertising. Fossil saw a 57% lift in brand recall among users exposed to Fossil creative across premium video inventory versus unexposed users. It also saw a 10% lift in brand awareness.

“At Fossil, we’re focused on investing in innovation that drives measurable brand and business impact,” said Melissa Lowenkron, Chief Brand Officer at Fossil Group. “As we reintroduce BIG TIC, a Y2K style, to a new generation, partnering with a platform that could deliver both scale and relevance was critical.

Our partnership with InMobi did exactly that, combining cinematic creative, native integration, and precision targeting to strengthen brand awareness and recall.

Tewari highlighted the underlying data infrastructure. “At the core of InMobi Ad Experiences is a differentiated data model that sets us apart from the broader ad industry. It combines exclusive access to Glance’s 350 million global users with InMobi’s advertising reach of 2 billion-plus users worldwide,” he said.

Tewari described InMobi as “the largest agentic shopping platform on the planet today and the fastest-growing. S.

2 million people per month are buying through their shopping agents. ” He pointed to the technical capabilities enabling the platform. “The company’s ability to do image-based outputs is really powerful.

We can do this at really low latency, very high quality, and low cost,” Tewari said. Sucharita Kodali, Forrester VP and principal analyst, offered an assessment of Glance. “Glance is definitely interesting.

You’ve got virtual try on for almost anything and that’s pretty cool. I haven’t seen that before. Their legacy is in Asia Pacific. They have distribution deals with the big screens. Big props to them for getting this far with a solution that’s credible,” Kodali said.

She added that challenges remain. “Their challenge is to get people to keep coming back to Glance and get people to buy. It’s still very, very early days with respect to that. They have a good product and a lot of distribution and a lot of great ideas around bringing people into the Glance experience.

Forbes reported on the developments in an article published May 12, 2026.