technology
Instagram Adds Vertical Reels, Stories to Smart TV App
Instagram launched new features for its television application on June 25. The updates include vertical Reels, disappearing Stories, and horizontal videos. The company plans to expand into longform and live content.
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Instagram launched new features for its smart TV app on June 25. The changes allow users to watch vertical Reels, disappearing Stories, and horizontal videos formatted with aspect ratios similar to YouTube content. The app is available on Amazon Fire TV, Google TV, and Samsung Smart TVs.
Users can also cast Reels from a phone to a television. Instagram is testing dedicated channels for shared viewing and a separate section for widescreen content. Instagram plans to promote longform episodic content and TV-focused live creator experiences.
The company has 3 billion monthly users. ” Lyons added that creators already use Instagram to promote projects on other platforms. The Verge reported that the updates come as Instagram seeks to compete with YouTube, which remains the most-watched streamer in the United States.
The microdrama sector is projected to reach $14 billion in revenue by the end of 2026.
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