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iQIYI Faces Backlash in China Over AI Actor Likeness Platform
Chinese streaming service iQIYI encountered criticism after introducing a platform that allows the use of actors' likenesses in AI-generated content. More than 100 celebrities have joined the initiative, as announced by a senior executive at a Beijing conference. The development highlights the growing integration of AI in China's entertainment industry.
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Beijing – Chinese streaming platform iQIYI, often compared to Netflix, received criticism on Monday for launching an initiative that enables the use of actors' likenesses in AI-generated dramas and films. The platform connects celebrities with producers of AI content who wish to use their images, according to a senior executive who spoke at a conference in Beijing.
More than 100 celebrities have already joined the platform, the executive stated.
entertainment sector has increasingly adopted artificial intelligence, with AI-generated films and shows becoming common on video platforms. The initiative includes an artist database featured in iQIYI's AI product for professional film and television production, displayed during the conference.
This move occurs amid broader trends in China's video streaming industry, where AI tools are used to create content. Criticism arose following the debut, reflecting concerns over the use of actors' images in generated media.
