James Murdoch's Lupa Systems Acquires Half of Vox Media for Over $300 Million

Com and the Vox Media Podcast Network in a deal valued at more than $300 million. The transaction covers about half of Vox Media. Other titles including Eater, Popsugar, SB Nation, The Dodo and The Verge will remain with a new independent company.

Systems said the purchase includes New York magazine's more than 400,000 paying subscribers and eight National Magazine Awards. com brings a YouTube channel with nearly 13 million subscribers and a membership program. The Vox Media Podcast Network contains nearly 50 shows that reach tens of millions of listeners across audio, video and live events.

Edison Research data showed 58 percent of Americans aged 12 and older consumed a podcast in the past month.

Jim Bankoff, who co-founded Vox Media, will serve as chief executive of the remaining company. The deal is expected to close in the coming weeks. " — James Murdoch, May 20, 2026 (New York Post) Lupa Systems already holds a majority stake in Tribeca Enterprises and has backed Bodhi Tree Systems, a major investor in India's JioStar media company.

The sale follows a period of declining valuations for digital media companies. 7 billion valuation. Vox Media was reportedly valued near $1 billion in 2015. The transaction marks the largest acquisition for James Murdoch since the family resolved a dispute over control of its media holdings last year.