July 6 Claims Deadline Set in Tom's of Maine Toothpaste Class-Action Settlement

Consumers who purchased Tom's of Maine toothpaste products in the United States between November 21, 2020, and March 6, 2026, face a July 6 deadline to file claims under a class-action settlement. Usa Today reported that the settlement stems from a lawsuit filed in December 2025 by consumers against Tom's of Maine, a subsidiary of Colgate-Palmolive Company, and Colgate.

The lawsuit accused the company of deceptive and misleading business practices with respect to the manufacturing, marketing, and sale of certain Tom's toothpaste products.

The company has denied any wrongdoing but is agreeing to the settlement to avoid litigation costs, according to the class-action settlement website. Participants must submit a claim form online through the settlement website or download and mail it to the class administrator.

com, or by mail at Rabinowitz et al.

V. Colgate-Palmolive Company et al. Class Administrator, P.O. Box 2897, Portland, Oregon 97208-2897. A court has scheduled a final approval hearing for September 10 at 11 a.m. local time. The hearing will determine whether the court approves the settlement, addresses any objections, and considers requests for service awards for the named plaintiffs.

Settlement payments will be distributed after final approval and resolution of any appeals. A class member without proof of purchase may receive the average manufacturer's suggested retail price for up to one class product per household. Tom's toothpaste products range in price from $3.99 to about $15.99.

Those with proof of purchase may receive a full refund for up to three class products per claim. Payments will be reduced proportionally if approved claims exceed available funds. Anyone wishing to opt out of the settlement and retain the right to sue independently must submit a request for exclusion postmarked no later than July 6.