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Justin Bieber Headlines Coachella 2026 with SKYLRK Brand Installation
Justin Bieber is set to headline Coachella 2026 on April 11 and 18, with his SKYLRK clothing and lifestyle brand featuring a 10,000-square-foot Oasis space and adjacent shop on the festival grounds. The brand, co-founded by Bieber and Neima Khaila, launched in July 2025 and includes products like sunglasses, hoodies, and tees. Hailey Bieber promoted SKYLRK items on Instagram ahead of the event.
Apr 10, 9:58 PM·1m read2 sources
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A performer will headline Coachella 2026 on Saturday nights.
Post by @Variety on X
A brand has established an Oasis space in the center of the festival grounds in Indio, California. The Oasis includes shaded areas with palm trees, video visuals, misting stations, sounds, and custom furniture, according to a press release. A shop is located next to the Oasis, marking an in-person sales opportunity for the brand.
The brand officially launched in 2025. > "It started off as just us wanting to, like, make shoes.
Now, it has turned into something [where] we're working on headphones and tech and stuff, and it has evolved into this different space.
The latest collection features sunglasses, hoodies, and tees.
A family member promoted brand items on Instagram ahead of the event. The family member served as the brand's first campaign star in a limited-edition capsule collection released in early 2026.
Details about the brand were shared on streams in late 2025, including activities with in-progress designs and festival rehearsals. The brand name derives from a type of songbird, as explained in a stream with a comedian.
The brand's Coachella installation follows independent music releases in 2025.
The album received Grammy nominations in 2026. At the Grammys, a performance featured brand items. The artist parted ways with former management prior to the festival and has since managed projects independently.
