Kellogg Reintroduces Toys in Cereal Boxes Tied to Toy Story 5 Release

WK Kellogg Co. announced on April 23, 2026, that it is including toys with some of its breakfast cereals for the first time in more than a decade. Special edition boxes of Frosted Flakes, Froot Loops, AppleJacks, and Corn Pops will include plastic toys shaped like characters from Disney and Pixar's 'Toy Story 5' starting on Sunday, April 27, 2026.

Disney and Pixar's 'Toy Story 5' is scheduled to hit theaters in June 2026. Collectors were selling a Batman coin bank from a 1989 box of Ralston cereal on eBay on April 23, 2026. Collectors were also selling a miniature stuffed bear from a 1980s box of Post Super Golden Crisp on eBay on April 23, 2026.

Additionally, collectors were selling a tiny plastic 'atomic submarine' from a 1950s box of Kellogg's Corn Flakes on eBay on April 23, 2026. Kellogg was criticized in 2004 for including Spider-Man watches with mercury batteries in its cereal boxes. In 1988, the company recalled “cool flute” and “binoculars” toys after the U.S. Consumer Product Safety Commission deemed them a choking hazard.

General Mills introduced a 'Cereal Squad' set of toy figurines in 2020. Kellogg stated that 'Toy Story 5' was a good fit for the reintroduction of toys in cereal boxes.

ABC reported these details from the company's announcement. In separate developments, officials canceled a trip to Islamabad for peace talks. Officials said the US Navy attacked and seized an Iranian-flagged cargo ship. Rob Reiner's son spoke out in a statement. The DOJ arrested a soldier who made $400,000 betting on a removal.