Kraft Releases TSA-Compliant Ranch Dressing Kit for World Cup Travelers

Kraft announced a limited-edition "TSA Compliant Ranch" kit on June 19 designed for air travelers. The kit includes a clear quart-size bag that meets carry-on rules, multiple ranch dressing packets equivalent to more than one standard bottle, and a luggage tag shaped like a ranch bottle.

One post stated the agency had recorded zero days without an "airport ranch incident," and another advised visitors to pack ranch in checked luggage and avoid consuming it outside security screening.

International fans, particularly from Europe, posted videos and comments expressing surprise at ranch dressing's popularity in the United States. A Swedish social media user wrote that ranch sauce was "like crack" and called for wider availability in Europe.

American replies listed common uses including pizza, wings, fries, and vegetables. A YouGov poll conducted earlier this year found ranch is the only salad dressing kept in a majority of American households. The condiment ranked behind only ketchup, peanut butter, mayonnaise, mustard, jam, honey, and barbecue sauce in household penetration.

" The company directed customers to its Instagram account for details on the limited release. Hidden Valley commented in the TSA posts noting its powdered ranch packets already comply with security screening. The 2026 FIFA World Cup is being hosted by the United States, Canada, and Mexico.

The tournament has drawn attention both for dynamic ticket pricing and for viral encounters between international visitors and American food items.