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The bill limits TV and radio ads during daytime hours, bans stadium and jersey advertising, and requires social media platforms to create an opt-out system for adults.
The federal government plans to introduce gambling advertising legislation to parliament on Thursday. Labor released an exposure draft of the proposal in May, and the final version is scheduled for release on Tuesday. The bill restricts gambling ads on daytime and early evening television and on radio during school pick-up and drop-off hours.
It bans advertisements in stadiums and on player jerseys, prohibits online gambling ads for users under 18, and requires social media platforms to develop an opt-out system for adults. Between 6am and 8:30pm, no more than three gambling advertisements may air per hour; after 8:30pm, promotions may appear during breaks such as half-time or weather delays.
The package includes a levy on wagering companies to fund a public awareness campaign for BetStop, the national self-exclusion register.
Communications Minister Anika Wells said only one in three people who placed a bet in the last 12 months know about BetStop. Macarthur MP Mike Freelander, Labor co-chair of the Parliamentary Friends of Reducing Gambling Harm, said the bill marks a start but falls short.
"It's very good that we are at least recognising that there is a problem and that we are starting the process of reforming advertising and improving some of the controls, but there is much more that needs to be done," he said.
Greens senator Sarah Hanson-Young called the reforms "half-arsed" and demanded a parliamentary inquiry. Wells said she would leave any Senate inquiry decision to the Senate but warned that extended review could delay implementation. Independent senator David Pocock proposed amendments including a comprehensive ban on gambling ads across all platforms within three years and a ban on gambling inducements.
He said Labor's draft would not protect Australians, including children, from advertising harms. "Faced with a once-in-a-generation opportunity to break the nexus between gambling and sport and stop Australians being the world's biggest losers on gambling, the prime minister has squibbed it," Pocock said.
The Coalition is considering extending broadcast restrictions to all sport coverage and live replays, making online advertising opt-in rather than opt-out, and limiting inducements such as bonus bets.
Shadow Assistant Finance Minister Simon Kennedy said he would push for stronger protections that prioritize families over the gambling sector.
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