Lawson Tests Multilingual NFC and AR System for Tourists
Lawson launched a trial of a multilingual shopping guide at three Tokyo stores on March 24. The system uses NFC tags and AR games to assist non-Japanese speakers with purchases. The test runs through the end of May 2026.
japantimes.co.jpLawson began testing a multilingual shopping guide system on March 24 at three Tokyo stores. The locations are Ikebukuro, Ginza, and Shinjuku. The trial continues through the end of this month. The system uses Near Field Communication tags to help foreign tourists understand purchase protocols for certain items.
It also incorporates augmented reality features that allow customers to play games on their phones. Japan Times reported the initiative targets non-Japanese speakers who may be unfamiliar with store procedures.
Key Facts
Story Timeline
2 events- March 24, 2026
Lawson launched the multilingual system trial at three Tokyo stores.
1 sourceJapan Times - May 19, 2026
The trial continued at Ikebukuro, Ginza, and Shinjuku locations.
1 sourceJapan Times
Potential Impact
- 01
Foreign tourists may find it easier to complete purchases at the tested stores.
Transparency Panel
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