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Chinese firms Lenovo, Hisense and Mengniu hold prominent commercial roles at the tournament hosted across the United States, Canada and Mexico.
Lenovo is supplying thousands of devices to a Fifa broadcast hub in Dallas that manages and distributes content from stadiums across the United States, Canada and Mexico for the 2026 World Cup. The company is a top-tier Fifa Partner. Electronics maker Hisense is serving as a World Cup sponsor and technology provider.
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Dairy producer Mengniu maintains a long-running sponsorship relationship with the event. 5 billion and US$3 billion in sponsorship revenue from the tournament, which is the largest ever staged. China’s men’s national team failed to qualify, having reached the World Cup only once, in 2002.
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