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Levi Strauss Exceeds Earnings Expectations and Raises Fiscal 2024 Guidance

Levi Strauss & Co. reported quarterly revenue and earnings that surpassed analyst estimates. The company raised its full-year guidance, with direct-to-consumer sales exceeding 50% of total revenue for the first time. The updated outlook does not incorporate recent changes to U.S. tariff rates.

cnbc.com
2 sources·Apr 7, 9:24 PM(51 days ago)·2m read
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Levi Strauss Exceeds Earnings Expectations and Raises Fiscal 2024 Guidance247wallst.com
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Levi Strauss & Co. announced its fiscal second-quarter results, beating analyst expectations for both revenue and earnings per share. 44 billion, up 9% from the prior year on a reported basis and 8% on a constant-currency basis.

The company reported adjusted earnings per share of 19 cents, exceeding the consensus estimate of 16 cents. Direct-to-consumer (DTC) sales accounted for more than half of total revenue for the first time, comprising 52% of the quarterly total. This segment grew 11% year-over-year, driven by strong performance in both company-operated stores and e-commerce.

Wholesale revenue increased 7%, supported by higher shipment volumes.

2024 Outlook Levi Strauss raised its full-year fiscal 2024 guidance, projecting revenue growth of 6% to 7% on a constant-currency basis, up from the prior range of 4% to 6%.

25. DTC sales are anticipated to represent 48% to 50% of total revenue for the year. U.S. tariff rates. One report indicated that the guidance excludes the impact of Supreme Court decisions on tariff rollbacks, while another specified that it omits President Donald Trump's latest tariff rates.

These attributions highlight a discrepancy in how sources described the tariff context.

tariffs on apparel imports, particularly from key manufacturing regions like Asia, remain a factor in Levi Strauss's cost structure. The company's production is heavily reliant on international supply chains, with a significant portion of goods sourced from countries subject to Section 301 tariffs.

Recent legal and policy developments have altered the tariff landscape, though specifics vary across reports. Levi Strauss's chief financial officer noted during the earnings call that the company continues to monitor trade policy changes. The firm has not quantified the potential impact of tariff adjustments on its margins in the current guidance.

Analysts will likely assess these factors in upcoming forecasts.

The Denizen brand, Levi Strauss's affordable casualwear line, saw double-digit revenue growth in the quarter.

5%, benefiting from lower product costs and favorable currency exchange rates. Operating expenses rose 10%, reflecting investments in marketing and digital infrastructure. Levi Strauss operates in more than 110 countries, with its flagship Levi's brand driving the majority of sales.

The earnings release was issued after market close on June 26, 2024.

Key Facts

$1.44 billion
Q2 revenue, up 9% year-over-year
19 cents
Adjusted EPS, beating 16-cent estimate
52%
DTC share of Q2 revenue, first time over 50%
6-7%
Raised full-year revenue growth guidance
Tariff changes
Excluded from updated fiscal 2024 outlook

Story Timeline

4 events
  1. June 26, 2024 — After market close

    Levi Strauss released Q2 fiscal 2024 earnings, beating revenue and EPS estimates.

    2 sourcesCNBC · cnbc.com
  2. June 26, 2024 — Earnings call

    Company raised full-year guidance to 6-7% revenue growth and $1.25-1.30 adjusted EPS.

    2 sourcesCNBC · cnbc.com
  3. Recent — Pre-earnings

    DTC sales surpassed 50% of total revenue for the first time in Q2.

    1 sourceCNBC
  4. June 2024 — Ongoing

    Guidance excludes impact of recent U.S. tariff changes from Supreme Court or Trump policies.

    2 sourcesCNBC · cnbc.com

Potential Impact

  1. 01

    Increased DTC reliance reduces exposure to wholesale channel volatility.

  2. 02

    Levi Strauss stock rises in after-hours trading following earnings beat and raised guidance.

  3. 03

    Company invests further in e-commerce to sustain DTC growth momentum.

  4. 04

    Tariff policy shifts alter import costs for apparel supply chain.

  5. 05

    Analysts adjust price targets upward based on stronger-than-expected margins.

Transparency Panel

Sources cross-referenced2
Confidence score74%
Synthesized bySubstrate AI
Word count373 words
PublishedApr 7, 2026, 9:24 PM
Bias signals removed3 across 2 outlets
Signal Breakdown
Loaded 1Amplifying 1Editorializing 1

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