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Lightspark CEO David Marcus said Bitcoin's price will trend higher over the very long term and could exceed 1 million dollars. Marcus, who previously worked at PayPal and Meta Platforms, cited Bitcoin's potential to surpass gold's market capitalization. The comments come as Bitcoin trades near 76,000 dollars, down from its record high of 126,000 dollars reached in October.
Lightspark CEO David Marcus said he continues to believe Bitcoin will be worth over 1 million dollars in the very long term. "The interesting thing about the price of Bitcoin is that it ebbs and flows, but over the very long run, it always trends in the same direction," Marcus told CNBC on April 29.
"Over the very long term, this thing should be worth over a million dollars or more," he added without specifying a timeline. Marcus has held this outlook since at least October. Bitcoin currently trades around 76,000 dollars, which is about 40 percent below its record price of 126,000 dollars reached in October.
Marcus bases his forecast on Bitcoin eventually eclipsing gold's market capitalization. Gold's market cap stood at 32.3 trillion dollars compared with Bitcoin's 1.5 trillion dollars. "It is the only thing that's deflationary by nature and so I think it's a better version than gold," Marcus said on the "Coin Stories" podcast in October.
He told Bloomberg in October that this potential has not been priced in. Lightspark is working to advance Bitcoin's use as a settlement layer. On April 29 at the Bitcoin 2026 Conference in Las Vegas, the company announced Grid Global Accounts, a dollar account powered by Bitcoin that connects to 175 million Visa merchants across 33 countries and domestic payment systems in 65 countries.
Marcus previously served as an executive at PayPal Holdings Inc. and Meta Platforms Inc.
These outlets didn't split into competing frames — coverage was uniform.
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