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LVMH CEO Arnault Visits South Korea for First Time in Three Years
LVMH Chairman and CEO Bernard Arnault visited Louis Vuitton stores in Seoul on May 11, 2026, during his first trip to South Korea since 2023. He toured locations at Shinsegae and Lotte department stores, accompanied by Delphine Arnault and Lotte Group Chairman Shin Dong-bin. The visit coincides with LVMH's expansion in the South Korean luxury market.
May 11, 5:43 AM·1m read1 source
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LVMH Chairman and CEO Bernard Arnault visited a Louis Vuitton store at Shinsegae Department Store in Seoul on May 11 during his first trip to South Korea in three years. The chief of the world's largest luxury goods company toured The Louis Vuitton Visionary Journeys Seoul at the department store's main branch in downtown Seoul.
He was accompanied by Delphine Arnault, CEO of Christian Dior Couture. The experimental space, which includes exhibition areas and restaurants, opened inside the Shinsegae department store in November 2025. Arnault also visited the brand's stores at Lotte Department Store's main branch in downtown Seoul and its Jamsil branch in southern Seoul.
He was accompanied by Lotte Group Chairman Shin Dong-bin during the Lotte visits.
The visit occurred as LVMH continues to expand its presence in South Korea. The country has emerged as a key luxury market in Asia. South Korea has seen strong consumer demand for luxury goods along with growing influence on global fashion trends and the worldwide popularity of Korean pop culture.
LVMH controls more than 65 brands across five sectors. , Celine and Sephora. Arnault is scheduled to depart for Japan on May 12.
