Martha Stewart Launches First Kitchen Appliance Collection Exclusively on Amazon
Martha Stewart has introduced a 14-piece kitchen appliance line available only on Amazon, marking her first entry into this category. The products range from air fryers to electric kettles and are priced between $39.99 and $299. The launch coincides with upcoming releases in her book series.
The Hollywood ReporterMartha Stewart, an author and entrepreneur, has released a new collection of kitchen appliances under her namesake brand. The 14-piece Kitchen Electrics line is available exclusively on Amazon and includes items such as air fryers, slow cookers, griddles, toasters, mixers, blenders, coffee and spice grinders, food processors, and electric kettles.
Prices for the appliances range from $39.99 to $299. The collection features a neutral and warm color palette with four options: Linen White, Caviar Gray, Sky Blue, and Honeydew Green. It is divided into three categories: Countertop Cooking, Mix & Blend, and Breakfast & Brunch.
The slow cooker is stovetop and oven safe.
In the Mix & Blend category, products include a 5.3-Quart Tilt-Head Stand Mixer at $149.99, a 3-Cup Food Chopper/Mini Food Processor at $49.99, and a 50-Ounce Countertop Blender at $99.99. The blender has three speeds, five presets, an auto-clean function, and is dishwasher safe. The kettle has a cordless 360-degree swivel base.
The appliance launch occurred in April 2026, ahead of Stewart's latest book, The Martha Way: Essential Principles for Mastering Home and Living, set for release on May 5. The book is available for pre-order at $24.50, down from $37.50. This title adds to Stewart's collection of over 100 works.
It follows the reissue of her debut book, Entertaining, reprinted in November 2025 for the first time in 43 years and priced at $23.03, down from $50.
Key Facts
Story Timeline
3 events- April 2026
Martha Stewart launched her 14-piece Kitchen Electrics appliance collection exclusively on Amazon.
1 sourceThe Hollywood Reporter - May 5, 2026
Stewart's book The Martha Way: Essential Principles for Mastering Home and Living is scheduled for release.
1 sourceThe Hollywood Reporter - November 2025
Stewart's debut book Entertaining was reissued for the first time in 43 years.
1 sourceThe Hollywood Reporter
Potential Impact
- 01
The exclusive Amazon launch may increase sales traffic for the retailer's home goods category.
- 02
Stewart's brand could see expanded market reach through the new appliance category.
- 03
Pre-orders for the upcoming book may rise due to timing with the product release.
- 04
Competitors in kitchen appliances might adjust pricing or promotions in response.
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