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Matthew Stafford Appears in Topps Commercial Promoting MVP Buyback Program
Los Angeles Rams quarterback Matthew Stafford filmed a commercial for Topps' new MVP Buyback program in late March. The program allows fans to trade in select Stafford trading cards for store credit at participating hobby shops. The commercial features Stafford interacting with an actor portraying his aunt trading in his cards.
Apr 13, 12:00 PM·1m read1 source
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The filming took place in late March at a set in Agoura Hills. Topps became the NFL's exclusive trading card licensee following an agreement with the league.
The MVP Buyback program, set for 2026, enables fans to exchange select Stafford cards at local hobby shops for store credit. Topps officials selected Stafford for the commercial due to his MVP status.
During the shoot, which lasted about two hours, Stafford filmed three scenes. In the commercial, he enters a hobby shop with a companion and reacts to seeing his aunt trading in his cards. The scenes required multiple takes, and Stafford performed the lines consistently.
improvised a line during one scene, which received positive feedback from the production team.
A director praised the take with a cheer. Stafford has appeared in 10 to 15 commercials previously, which contributed to his comfort on camera. Stafford described the script as comedic and self-deprecating, noting it suited his style better than dramatic roles.
He stated that the experience was positive. The commercial highlights the buyback program's role in engaging fans with trading cards.
The commercial was released on Monday.
Participating hobby shops now accept 2025 Topps Chrome Football cards featuring Stafford for store credit. Base cards are valued at $20, while higher-level parallels reach up to $200, according to Topps officials. Stafford commented on the program's benefits, saying it encourages fans to revisit their collections and participate in trading card activities.
The initiative aims to re-engage collectors with Topps products. Fans can trade in cards purchased in previous years. The filming occurred at a hobby shop set near the Santa Monica Mountains. Production involved Topps executives overseeing the storytelling aspects of the campaign.
