Matthew Stafford Appears in Topps Commercial Promoting MVP Buyback Program

The filming took place in late March at a set in Agoura Hills, California. Topps became the NFL's exclusive trading card licensee following an agreement with the league.

The MVP Buyback program, set for 2026, enables fans to exchange select Stafford cards at local hobby shops for store credit. Stafford won the NFL's MVP award in early February. Topps officials selected Stafford for the commercial due to his MVP status.

During the shoot, which lasted about two hours, Stafford filmed three scenes. In the commercial, he enters a hobby shop with a companion and reacts to seeing his aunt trading in his cards. The scenes required multiple takes, and Stafford performed the lines consistently.

Filming Details and Performance Stafford improvised a line during one scene, which received positive feedback from the production team.

A director praised the take with a cheer. Stafford has appeared in 10 to 15 commercials previously, which contributed to his comfort on camera. Stafford described the script as comedic and self-deprecating, noting it suited his style better than dramatic roles.

He stated that the experience was positive. The commercial highlights the buyback program's role in engaging fans with trading cards.

Program Launch and Card Values The commercial was released on Monday.

Participating hobby shops now accept 2025 Topps Chrome Football cards featuring Stafford for store credit. Base cards are valued at $20, while higher-level parallels reach up to $200, according to Topps officials. Stafford commented on the program's benefits, saying it encourages fans to revisit their collections and participate in trading card activities.

The initiative aims to re-engage collectors with Topps products. Fans can trade in cards purchased in previous years. The filming occurred at a hobby shop set near the Santa Monica Mountains. Production involved Topps executives overseeing the storytelling aspects of the campaign.

The commercial supports Topps' broader efforts in NFL-related collectibles.