Media Executive Discusses Streaming Industry Paths at StreamTV Europe Conference

Media companies should tailor content to appeal to these groups while reaching broader audiences. For instance, YouTube has evolved from a platform for young users to one serving everyone, functioning effectively as television. U.S.

in transitioning from traditional TV to streaming and social video, due to its older average population age and availability of free TV. , media companies previously relied on pay TV profits, but similar trends are now affecting subscription streaming services. Subscriber growth is flattening, and production levels are declining rapidly.

Fragmentation poses a major challenge, which the speaker suggested addressing through fandom, affinity, and engagement. He recommended shifting from top-down programming focused on reach and frequency to creator-like thinking. Examples included the global success of RuPaul’s Drag Race across platforms and BBC Studios' distribution on YouTube, driven by fandom.

French broadcaster TF1 was cited for co-creating content with young news creator Gaspard G, achieving higher engagement metrics than its traditional output. The speaker advocated for premium vertical programming to play a larger role in media consumption and emphasized building community, loyalty, and engagement in what he termed the Affinity Economy.

director Alejandro Piñero opened the conference, highlighting the strong attendance.

Lisbon mayor Carlos Moedas welcomed participants, describing the industry as centered on storytelling. He noted Lisbon's historical role as a safe haven where diversity, poetry, and innovation intersect, positioning the city as an ideal venue. The conference underscored the need for media companies to adapt to technological and audience changes.

Success stories like the animated series Bluey were mentioned as models of engaging content. Overall, the event provided a platform for industry professionals to discuss strategies for sustainable growth.